Do you know that LADin Global produces Private Label in both the domestic and international markets?
Private Label refers to products designed and manufactured by a company or retailer under a different brand name. Basically, a retailer/company can create its own brand without making/having to make any production investments. The Company/Retailer manages the entire development and marketing processes of the private label product it owns.
'Private Label' is widely used all over the world, as well as in our country. The number of suppliers and retailers who produce brands all over the world, especially in the USA, Europe and China, and derive most of their profits from them, is extremely high.
According to the research commissioned by PLMA and Nielsen, the countries where Private Label has the highest market share in Europe are Spain with 51%, Switzerland with 49%, the United Kingdom with 47%, Germany with 45% and Belgium with 44%. The market share of Private Label products in Turkey is around 29%.
Thousands of multibrand brands around the world, from Amazon to Trendyol, from Walmart to BİM, make huge profits from their Private Label products. These products, which are not below the market standard in terms of quality, are also extremely affordable for the consumer due to their lower costs. If this price-performance balance does not deteriorate in the coming years, on the contrary, it continues to increase, Private Label products, which were once despised, will become the standard of the market.
Private label products offer several advantages:
1. Branding Control: Private label allows businesses to create and control their own brand identity, from packaging design to marketing strategies.
2. Profit Margins: Retailers can often achieve higher profit margins with private label products compared to selling well-known brands, as they have more control over pricing.
3. Market Differentiation: Private label products can help retailers stand out from competitors, offering unique or specialized products that may not be readily available from other brands.
4. Customer Loyalty: Establishing a private label can build customer loyalty, as consumers may associate certain quality or features with the brand, encouraging repeat purchases.
5. Flexibility: Retailers can quickly adapt to market trends and consumer preferences by introducing new private label products without the constraints of external manufacturers.
6. Cost Control: Private label eliminates the need for extensive marketing campaigns associated with well-known brands, allowing businesses to focus on product quality and affordability.
7. Customization: Retailers can tailor private label products to meet specific customer needs or preferences, fostering a stronger connection with their target audience.
In summary, private label provides businesses with flexibility, control, and the opportunity to differentiate themselves in the market.
So, which products does LAdin Global produce Private Label?
Ladin Global produces Private Label in all high protein nut butters and granola categories in line with the needs of the customers.
To get more detailed information;
info@ladinorganics.com // anna.yilmaz@ladinorganics.com